Working in the new distributed print environment

17 February 2021

Stephen Bell, regional director of Lexmark ANZ, offers some print solutions for the hybrid workplace. The ongoing impact of COVID-19 on work environments means organisations from large businesses and small and medium-sized enterprises (SMBs) have had to develop or implement new ways for their teams to work effectively. Thanks to their technical expertise and consulting approach to delivering the right technology solutions, channel partners are in a strong position to support businesses in Australia through this period of adjustment.  Even before the pandemic, many workplaces started to eliminate a high volume of their on-premise IT and print infrastructure to gain efficiencies from an operational and cost perspective. This has resulted in a change in the print market away from centralised A3 print in the office to distributed A4 print devices. In fact, during 2020 the A3 print market saw a reduction in sales of more than 10%, while A4 value 31ppm+ printers saw growth of more than 6% . With an A4 value printer such as Lexmark’s CX431adw, SMB’s can take advantage of low printing costs, flexible deployment, and fast scanning capability as a powerful alternative to an A3 office printer.  Affordable print and scanning solutions to support a more flexible work environment The last 12-months have proven that flexibility and adaptability is essential to providing business continuity and printing and scanning remains an integral part of a busy SMB’s day to day operations. While the work environments may have changed, the need to get the job done hasn’t. Investing in an A4 monochrome laser printer such as Lexmark’s MX431adn provides great value, impressive performance, and cloud workflow connectivity in a small format; helping businesses to stay productive from wherever they operate, while at the same time reducing hard costs for the company. The migration to working from distributed environments highlights the urgency for secure, reliable, cost-effective, and flexible print solutions. Channel partners and resellers are very well positioned to continue supporting with the best hardware and software print devices that can ensure SMB’s remain operational regardless of any changes to the work environment. 

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